Using the 3-Way Call effectively is an extremely powerful tool in building your business.
It provides validation and removes you from having to be the expert.
What is a 3-Way Call?
A 3-Way Call is another exposure method. And, more importantly, it is one of the most effective ways to close your prospect and collect a buying decision. Plus, when done correctly, it sends a powerful message to your prospect that you are not the expert and
they will not have to be an expert either to be successful.
This is just like using your Prosperity Central marketing site to explain and present the opportunity. The website is the tool that you are using. In this situation, you are using the 3-Way Call as yet another tool or resource.
How to Prepare
You must have a list of people that you can use as your third-party expert to conduct the 3-Way Call. Your sponsor and other upline leaders and cross-line leaders are the most effective third-party experts.
Make a list of people in your company that are willing to be your third-party experts for 3-way calls. Make sure you have their name, rank or title, location and their general availability for 3-way calls. Have this information printed out and available when you are prospecting.
How to Conduct a 3-Way Call
When you have a qualified prospect on the phone - who has been exposed to the information about your company and opportunity and they have some questions – this is The perfect opportunity to utilize the 3-Way Call.
Note: Make sure your prospect has thoroughly reviewed and researched the
opportunity. Do not use the 3-Way Call as a presentation method. It is a validation or closing method. Not a presentation method.
Here is a general script you can follow at this point in the call:
[First Name], you sound like someone we would like to work with and you sound very interested in our business and you have some questions. This is terrific.
Would you mind if I got one of my business associates on the phone?. I want to introduce you to one of our leaders to help get your questions answered.
He/She is a great person and one of the top leaders in our company. Really honest and forthright. I know you are going to really enjoy speaking with them. Give me a second to get them on the phone.
Note: This is where you hit the flash button on your phone (to get another line) and dial your third-party expert’s number. When you third-party expert answers, say this:
[First Name], it’s [Your Name] do you have time for a 3-way call?
Note: If yes, hit the flash button again to bring everyone together and say the following:
[First Name – Prospect], can you hear me okay? Excellent. I have [Third-party Expert Name] on the line with us and as I mentioned he/she is one of the top leaders in our company and it is a real honor to have them take time out of their busy schedule to join us on this call.
[Third-party Expert Name], I have [First Name – Prospect] on the line with us, from [Prospect’s Location], and they have reviewed our opportunity and they have a few questions. [First Name – Prospect], it’s my pleasure to introduce you to [Third-party Expert Name].
Critical Note: Once you finish the edification and introductions, be quite! This is super important. Do not speak. The call now belongs to your third-party expert. They will bring you back into the call at the appropriate time to take the next step.
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